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Keith Matthew has extensive work experience in data analysis and campaign management. Keith has held roles as Head of Data and Analytics at Havas People, Senior Data Analyst at Digitas UK, and Senior Data Analyst at Radancy. Keith has also worked as a Media Manager at Alexander Mann Solutions, Campaign Data Analyst at Pink Squid Limited, Campaign Analyst at Penna, and Media Insight Data Analyst at TMP Worldwide. Prior to their data analysis roles, Keith worked as a Duty Manager at Lidl UK. Through their various positions, they have built reporting models, delivered actionable insights, and maintained client campaigns while liaising with internal and external stakeholders. Keith is skilled in using BI tools, such as Tableau Prep and Desktop, as well as traditional MS Office suite tools.

From 2002 to 2004, Keith Matthew attended Negus 6th Form Centre. However, there is no information available regarding the degree or field of study pursued during this period.