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Joe Mark is an experienced professional in marketing technology and data consulting, currently serving as Vice President at Havas Media Group since March 2020. Previous roles include Analytics Manager at Spark Foundry, where Joe oversaw data processes for retail and CPG clients, and Senior Analyst at OMD USA, focusing on automated reporting and marketing performance measures. Joe’s career began with significant contributions at Mu Sigma Inc., driving data-driven decision-making and leading innovation initiatives. Joe also has a background in franchise management and internship experiences that enhanced marketing strategies. Joe holds a Bachelor of Science in Business with a focus on Finance and Entrepreneurship from Indiana University’s Kelley School of Business.