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Jules Ferrer is an experienced brand management professional with a focus on the spirits industry. Currently serving as the Global Brand Manager for Limited Editions, Experience & L3F at Havana Club since September 2023, Jules previously held the position of Junior Brand Manager for the Prestige Portfolio at Pernod Ricard for a brief period in early 2023. Prior roles include serving as the Jameson International Brand Ambassador for Spain at Irish Distillers and completing internships focused on brand management and market activation with prominent companies such as Martell Mumm Perrier-Jouët and Corby Spirit and Wine Limited. Jules possesses a solid educational background with a Master’s degree in Management from Université Paris Dauphine - PSL and a Bachelor’s degree from McGill University, along with additional educational experiences in Argentina and Poland.