Bobby Alvianto has extensive work experience in marketing and communication roles. Bobby is currently the Chief Marketing Officer at Haus Indonesia - PT. Inspirasi Bisnis Nusantara. Prior to that, they worked at BTPN Syariah as the Daya Communication & Activation Head and later as the Head of Marketing Communication. Bobby also co-founded Micin Indonesia and served as its Co-Founder for three years.
Before that, Bobby worked at Bank OCBC NISP as the AVP / External Communication Head, where they were responsible for supporting network/branches productivity, developing strategies, and executing events and merchant programs. Bobby also built strong internal and external communication strategies and explored potential partnerships.
At PermataBank, Bobby held multiple roles, including Senior Manager/Marketing Communication Coordinator for Syariah & Consumer Loan, where they led the team in charge of campaign concepts and media planning. Bobby was also a Sr. Manager/Communication Specialist for Liabilities & e-Channel, where they developed and proposed yearly activity plans.
Earlier in their career, Bobby worked as the Sr. Media & Communication Manager at PT. Bank CIMB Niaga, Tbk and as a Brand Manager at PT Bank Tabungan Pensiunan Nasional Tbk. Bobby also had experience in marketing communications at PT. Panasonic Gobel Indonesia and worked as an Account Executive at Young & Rubicam.
Overall, Bobby Alvianto has a strong background in marketing and communication, with a focus on campaign strategy, media planning, and building partnerships.
Bobby Alvianto obtained a Bachelor's degree in Communication Management from Universitas Padjadjaran, which they attended from 2000 to 2005.
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