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Cindy Wu has a diverse work experience spanning over two decades. Cindy has held various marketing roles, starting from their current position as Vice President of Marketing at Hatcheri Foods since September 2019. Prior to that, they were the VP of Marketing at Bixbee from May 2017 to July 2019. Cindy also served as the Senior Director of Marketing at Revolution Foods from January 2016 to March 2017. Before joining Revolution Foods, they worked as the Director of Brand Management at Safeway from September 2009 to April 2015. From July 2006 to May 2009, Cindy held the position of Associate Marketing Manager at the Clorox Company, where they focused on brand growth and maintaining brand health. Cindy has also worked at Mars as a Category Manager in the Pet Division, providing insights and support for product launches from July 2005 to July 2006. Early in their career, Cindy worked as an Analyst at WellPoint Pharmacy Management and as a Consultant at Deloitte Consulting.

Cindy Wu completed their Bachelor of Arts (B.A.) in Economics and French at UCLA from 1993 to 1997. Cindy then pursued further education and obtained a Master of Arts (MA) in International/Global Studies from the University of Pennsylvania's Wharton School from 2003 to 2005. At the same time, they also earned an MBA from the Wharton School, focusing on Marketing and Strategic Management. Prior to their time at the University of Pennsylvania, Cindy attended the National Taiwan Normal University from 2000 to 2001, although the specific degree and field of study are not provided.