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Mel Tweddell is a seasoned professional with extensive experience in media and performance marketing. Currently serving as a Senior Performance Executive at Hatched since October 2022, Mel has worked with notable clients such as Forty Winks, Reece, CPA, and Moose Toys, following roles as Senior Media Executive and Media Executive with a diverse client portfolio. Prior experience includes a Media Coordinator position at Media Partners, managing advertising campaigns, and various roles in the arts sector, including Lab Technician at Lindfield Learning Village and Fine Art Installer at the Museum of Contemporary Art Australia. Mel holds a Master of Journalism and Communication and a Bachelor of Fine Arts (Honours) in Digital Media and Painting, complemented by project management training at the Australian Institute of Management.