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Peevara Choonhawongse serves as the Head of Brand & Marketing at Hatari since February 2024, leading brand and marketing initiatives to align with company goals. Previously, Peevara held the position of Marketing Communications Director and Global Brand Manager at Generali, focusing on integrated marketing strategies and enhancing brand equity. Prior experience includes roles as a Senior Brand Strategist at BrandAholics Bangkok, Communication Planner at J. Walter Thompson Worldwide, and Account Executive at The Leo Burnett Group Thailand. Educational credentials include a Master’s degree in Marketing from Bologna Business School and a Bachelor’s degree in English Language and Literature from Chulalongkorn University.