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Hala Samy is an accomplished communications professional with extensive experience in public relations and brand development. Currently serving as the Senior Public Relations Manager at Hassan Allam Holding since March 2022, Hala leads the PR efforts for the company. Previously, Hala held the position of Brand Development Director at The Brand Company from March 2019 to March 2022, overseeing the Brand Development Department. Hala's career spans over a decade with MSLGROUP as the Communication Director, where responsibilities included heading the PR Communication Unit at Leo Burnett and leading the P&G Regional Account. Hala began the career as a Senior PR Executive at Memac Ogilvy from January 2003 to November 2006. Hala holds a Bachelor of Arts degree in Integrated Marketing Communications from The American University in Cairo, completed in 2001.