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Herfibri Alif has extensive experience in sales and advertising management, currently serving as the Head of Sales and Campaign at Hash Entertainment since October 2018, where responsibilities include managing advertising campaigns, reviewing targets, and preparing sales reports for the CEO. Previously, Herfibri held positions as an Account Manager at both Hash Entertainment and Cauly GC PTE, focusing on client needs and campaign strategies, and spent over a decade at MRA Media Printed - FHM Magazine, progressing from Advertising Executive to Advertising Manager, responsible for creative ad strategies and revenue generation. Herfibri holds a degree in Civil Engineering from Universitas Pancasila.