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Christine O'Connor is a seasoned professional with extensive experience in consumer insights, currently serving as Vice President at Hasbro since October 2007. Leading a team of nearly 20 insights specialists, Christine drives consumer-centric strategies to enhance the commercial value of Hasbro's brands. Notable previous roles include Director of Global Consumer Insights, where Christine partnered with global brand teams to integrate consumer insights into brand strategies, and Senior Manager for Global Consumer Insights, focusing on popular brands within Hasbro's portfolio. Prior to Hasbro, Christine worked at MaPS, where insights-based marketing consulting for Fortune 100 clients was highlighted. Educational achievements include a magna cum laude AB degree in Sociology and French from Mount Holyoke College and a junior year study at Sweet Briar College in France.