ÂÜÀòÂÒÂ×

Chris Cocks is Chief Executive Officer of Hasbro and serves on its Board of Directors. Prior to being named Hasbro’s CEO, Chris was President of Hasbro’s Wizards of the Coast and Digital Gaming segment.

Chris’s vision, skills, and experience, combined with his extensive omni-channel background and proven track record, make him uniquely positioned to unlock Hasbro’s future potential and drive supercharged growth across our brands. He is leading the company's global transformation to achieve long term sustainable and profitable growth.

While leading the team at Wizards of the Coast, growth more than doubled. His bold approach to customer segmentation unlocked numerous multi-million-dollar ideas and led Wizard’s iconic brand MAGIC: THE GATHERING to multiple years of consecutive growth since 2018. Chris was instrumental in the successful expansion into digital through Magic: The Gathering Arena for PC and mobile. Additionally, with Chris at the helm, DUNGEONS & DRAGONS became a pop culture powerhouse with over 50M fans to date, and through innovative ideas in digital gaming and entertainment, the brand is set up for ongoing success.

Chris has been the driver of Wizards’ new digital publishing capabilities and talent acquisition with its internal Arena Game Studio, Wizards Digital Publishing team, Archetype Entertainment in Austin, TX, Tuque Games in Montreal, and the expansion of the company's studios in Raleigh, NC and Seattle, WA.

Prior to joining Hasbro, Chris held senior management positions at Microsoft Corporation, where he guided the marketing strategies of hit Xbox Games franchises including Halo and served as Vice President of OEM Technical Sales. He also worked at LeapFrog as Vice President of Educational Games and began his career in brand management at Procter & Gamble.

Chris graduated from Harvard University in 1996. He serves on the Board of Trustees of The Paley Center for Media, the leading nonprofit dedicated to celebrating the cultural, creative, and social significance of media and its impact on society.