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Alex Derek is an experienced Salesforce System Administrator with a strong background in managing and supporting Salesforce environments. Currently serving as a Senior System Administrator at Harwoods Ltd, Alex acts as a Subject Matter Expert for over 400 users and drives user adoption through effective support and scalable solutions. Previous roles include Salesforce Configuration Analyst and Community Manager at Close Brothers, where Alex contributed to continuous improvements and user training, and as System Administrator and Org Migration Project Lead at Clearpay UK, overseeing a major Salesforce org migration. With extensive experience in user management, process design, and platform customization across multiple organizations, Alex is skilled at enhancing system functionality and ensuring data integrity. A Bachelor of Science degree in Industrial Engineering and Management from Braude Academic College complements Alex's technical expertise.