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Liisa Maikola is an accomplished professional currently serving as Head of Customer & Business Development at Hartwall, overseeing a team of over 10 experts in various domains. Previously, Liisa held notable positions at Nokian Tyres plc as Senior Manager for Global Branded Retail, and Danone as both Marketing & Shopper Excellence Manager and Senior Brand Manager focused on the Alpro brand in the Nordic region. Liisa's extensive experience also includes significant roles at Nestlé, SCA Hygiene Products, and British American Tobacco, with a strong background in brand management and market development. Liisa holds a Master's degree in Social Sciences from the University of Helsinki and attended Agnes Scott College.