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Katariina Zeitler is a seasoned marketing professional with substantial experience in brand management across various sectors. Currently serving as a Senior Brand Manager at Hartwall since September 2024, Katariina previously held the position of Brand Manager at Berner, where responsibilities included managing significant hair care and oral health brands. Prior roles encompass Senior Global Brand Communication Manager at BSH Home Appliances Group, Brand Manager at Lantmännen, and various positions at VAASAN, including Product Manager and Junior Product Manager. Katariina began a marketing career as a Marketing Trainee at IBM and gained foundational experience in finance at Mars. Educational qualifications include a Master’s Degree in Marketing and Communications from Aalto University and a Bachelor of Business Administration from the same institution, supplemented by a Minor in International Studies from WU Vienna.