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Tina Maher is a problem solver at heart and a creative in spirit who has spearheaded award-winning advertising and branded content campaigns across various emerging channels. She has grown Hartbeat’s hit digital series, Cold as Balls, to deliver over 1.4 billion views. As SVP, Brand and Franchise Management at Hartbeat she oversees the organization and planning for growth, consistency, creative, and caliber of Hartbeat’s branded production division and franchises.

As a results-focused executive, Tina has produced campaigns across various distribution channels and experiential activations alongside a range of talent from A listers to rising influencers for full funnel approaches. She has worked with brands such as P&G (Gillette, Scope, Old Spice), Lyft, BET, ABC, Sam’s Club, DraftKings, Disney, Hulu, AT&T, and more.

Tina’s previous experience through companies like DeviantArt, Funny or Die, NBA, and Leaf Group have developed her skills within the digital media and entertainment landscape to lead both strategic and creative branded campaigns.