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Jasmeen B. has a strong background in product development and innovation within the beauty and accessories industry. Jasmeen'smost recent role was as an International Innovation Manager at Harry's, Inc. starting in June 2022. Prior to that, they worked as a Product Innovation Manager at Trinny London from September 2021 to May 2022. From February 2018 to September 2021, they served as a Product Development Manager - Skincare at REVOLUTION BEAUTY. Before that, they held positions at NPW as a Product Developer - Beauty and Accessories from April 2016 to December 2017, at Jaeger as a Product Development Assistant - Accessories from July 2014 to May 2016, and at Monsoon Accessorize as a Technical Product Assistant - Accessories from June 2011 to July 2012.

From 2009 to 2013, Jasmeen B. attended Nottingham Trent University, where they pursued a Bachelor of Arts (BA) degree in Fashion and Textile Management.