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Patricia Berry has had an extensive career in brand planning and strategy, with experience at Harrison and Star, FCB, Draftfcb NY, Ammirati & Puris, Backer Spielvogel Bates, Thomas J Lipton, American Consulting Corporation, and William Esty Company. patricia holds an MBA from Fordham Gabelli School of Business and a BS in Marketing & Management from Fordham University. Berry is known for their expertise in insight mining, positioning development, messaging strategies, and brand architecture applied to advertising, communications, and CRM programs.