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Charles Martin is a seasoned strategist in the healthcare marketing sector, currently serving as the SVP Group Planning Director at Harrison and Star since October 2020, where notable contributions include the development of the Behavioral Economics practice and the co-leadership of the patient communication practice. Prior experience includes roles such as Director of Strategy at Wunderman Thompson Health and Director of Marketing at Quest Diagnostic, emphasizing expertise in oncology, healthcare data integration, and clinical trial recruitment. Previous leadership positions at agencies like Havas Life Metro and Grey Group showcase a strong track record in revenue generation and strategic client engagement. With educational credentials including a Master's and PhD in Cognitive Psychology from the University of Kansas, along with a BS in Psychology from Stephen F. Austin State University, Charles Martin brings a unique blend of psychological insight and strategic acumen to brand development and marketing initiatives across the healthcare landscape.