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Jade Alderson is a seasoned marketing professional with extensive experience in growth marketing and digital strategy. Currently serving as a Growth Marketing Manager at Harris Tea Company since April 2022, Jade leads the D2C marketing strategy for multiple e-commerce brands, achieving significant increases in organic traffic and brand awareness through a robust content strategy. Prior to this role, Jade worked at Harris Freeman & Co while also heading digital marketing efforts at iRely, where strategic initiatives led to considerable enhancements in online presence and targeted email campaigns. Jade's career began at NBCUniversal Media, LLC, and includes significant roles at CCS Fundraising, Chubby Content, Integral Tree and Landscape, and National Promotional Inc., showcasing a strong background in digital marketing, branding, and communications. Jade holds a BA in Film and Media from Hunter College and has furthered education at Northwestern University's Kellogg School of Management.