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Lakita Marshall is a seasoned marketing professional with extensive experience in digital marketing technology and analytics. Currently serving as the Senior Manager of Marketing Technology and Analytics at Harris Beach PLLC since July 2019, Lakita is responsible for the strategic design and implementation of online marketing initiatives, overseeing digital content platforms, SEO and PPC efforts, web analytics, and internal communications solutions. Prior roles include Digital & Web Technologist and Digital Media Coordinator at LiDestri Food and Drink, where Lakita managed digital marketing initiatives and collaborated on corporate projects. Lakita began a career in web design and digital marketing with positions at NEXT! Ad Agency, Town of Brockport, and various internships. Academic credentials include a Bachelor of Science in Communication and Media Studies from SUNY Brockport and certifications in Front-end Development and Full Stack Web Development.