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Lara Báez is a seasoned marketing and communications professional with extensive experience in the publishing and tech industries. Currently serving as Senior Manager of Marketing & Publicity at HarperCollins Publishers, Lara previously held the role of Communications Manager at Twitter, where effective strategies led to significant media coverage. Additional experience includes positions at Shutterstock and various internships in public relations and communications, where Lara developed press materials and executed successful campaigns. Lara holds a Bachelor of Science in Media, Culture and Communication from New York University, complemented by study abroad experiences in Buenos Aires and Paris.