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Bjarke R.

Chief Executive Officer at Haro Bikes

Bjarke R. has extensive work experience in the cycling industry, spanning over 25 years. Bjarke currently serves as the Chief Executive Officer at Haro Bikes, a position they have held since March 2023. Prior to this role, Bjarke was the Director of Strategic Sourcing and CSR at Pon from July 2022 to March 2023.

Before joining Pon, Bjarke worked at Cycling Sports Group, where they held multiple roles. From October 2020 to March 2023, they were the Vice President of Global Strategic Sourcing and Operations. Bjarke also served as the Director of Production and Quality from August 2019 to October 2020.

Bjarke's previous experience includes positions at Pon, Cervelo Cycles, Specialized Bicycle Components, Cannondale, Boreas A/S, and Principia A/S. At Pon, they were the Director of Composites from December 2014 to August 2019. At Cervelo Cycles, they served as the Director of Quality from August 2013 to August 2019.

At Specialized Bicycle Components, Bjarke was the Director of Quality from October 2007 to February 2013. Bjarke worked at Cannondale as the Product & Engineering Manager from March 2005 to October 2007.

Prior to joining the cycling industry, Bjarke held the position of Managing Director at Boreas A/S from June 2001 to March 2005. Bjarke also worked at Principia A/S as the Engineering and Product Manager from April 1996 to June 2001.

Bjarke R. studied Mechanical Engineering at DTU - Technical University of Denmark. The duration of the program and the specific degree obtained are not provided.

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