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Betul Dogru is a seasoned professional in brand and category management with extensive experience in the consumer goods and beverage sectors. Currently, Betul serves as Senior Manager of Global Research & Category Management at HARIBO International since October 2022, following a tenure as Senior Brand Manager at Haribo Turkey. Previous roles include Brand Manager at Diageo, where Betul focused on the Reserve Category, and Assistant Brand Manager at Brown-Forman, managing the Jack Daniel's Family of Brands and Finlandia Vodka. Betul began professional career as a Consultant at IBM in the Strategy & Analytics sector after completing internships at Unilever and BSH Home Appliances Group. Betul holds a Bachelor's degree in Industrial Engineering from Istanbul Technical University and studied Business Engineering at Karlsruhe Institute of Technology.