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Erika Cruz is an experienced professional in the hospitality industry, currently serving as Gerente General at Hard Rock Hotel Vallarta since May 2009, where prior responsibilities included Subgerente Operaciones. From March 2004 to June 2009, Erika held the position of Gerente Relaciones Públicas at Vallarta Palace within Palace Resorts and previously worked as Asistente Relaciones Públicas at Cancun Palace. Erika obtained a degree in Lic. Turismo from Universidad Autónoma de Tamaulipas, completing studies in 2002.