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Keith Sheldon currently serves as the President of Entertainment & Brand Management at Hard Rock International, a position held since July 2020. Prior experience includes leadership roles at BSE Global from September 2014 to July 2020, where responsibilities encompassed Executive Vice President, Programming and Development, and Senior Vice President, Programming and Development. Earlier roles include Director of Events at KFC YUM! Center and Director of Business Affairs and Programming at XL Center while with AEG from 2009 to 2014. Prior to that, Keith Sheldon worked in business development and event management at Bawk Entertainment from 2006 to 2009. Educational qualifications include a Doctor of Law (JD) from Brooklyn Law School and a Bachelor of Science (BS) in Business Administration and Management from Bucknell University.