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Julia Alexeeva

Marketing Director at HappyOrNot

Julia Alexeeva has worked in various marketing roles since 2014. Julia started their career at Veeam Software as a Marketing Communications Specialist for CEMEA. In January 2017, they were promoted to Senior Nurturing Specialist for EMEA. In 2017, they joined Appness as a Marketing Communications Manager, where they developed and implemented marketing automation processes within Salesforce, Pardot, and Drift. In 2018, they joined Konvertigo as a Digital Marketing Consultant, where they performed digital market research and developed recommended digital marketing strategies. Later that year, they joined HappyOrNot as a Digital Marketing Manager and Marketing Automation Manager. In these roles, they developed and managed execution of global digital marketing strategies, planned and optimized digital marketing budgets, and managed day-to-day implementation and performance data analysis. Julia also provided team training on various subjects including marketing automation, email marketing, and salesforce campaign management.

Julia Alexeeva obtained a Specialist Degree (equivalent to a Master's) in Linguistics & Intercultural Communications from Saint Petersburg State Electrotechnical University ā€œLETIā€ in 2011. In 2012, they obtained the Test DaF certification from TestDaf-Institut. In 2020, they obtained the Salesforce Certified Pardot Specialist certification from Salesforce and the Conversational Marketing Certified certification from Drift.

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