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Rachel Sather

Manager, Digital Advertising at Adpearance

Rachel Sather has six years of work experience. Rachel started in 2019 as the Digital Advertising Team Lead at Adpearance, then moved to Senior Digital Advertising Specialist and Digital Advertising Specialist roles. In 2019, they also worked as a Digital Marketing Consultant for the Portland Trail Blazers @ the Rose Quarter, where they micro targeted audiences on social media and designed and launched targeted ads to generate survey responses from a representative sample of potential fans for a segmentation analysis. Rachel also analyzed customer segmentation data of current and potential fans from a survey of over 900 local consumers' entertainment preferences, and produced a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers. In 2018, Rachel Sather was the Recruitment Chairman at Chi Omega Fraternity Executive Headquarters. Rachel was also a Marketing Intern at Tillamook County Creamery Association, where they developed and implemented an internal marketing campaign to improve cross-departmental communication and understanding of marketing within the company. Additionally, they conducted 15+ interviews with employees from all departments in the office, and analyzed responses and implemented beneficial tactics based on employee needs. In 2018, they were also a Marketing Researcher - UO REC Center at the University of Oregon, where they developed an online survey to collect 50+ responses from current UO students, analyzed data through SPSS to determine how pricing impacts attendance in workout classes, and increased workout class attendance through various promotional efforts. Finally, from 2016 to 2018, Rachel Sather was a Personal Support Worker at Public Partnerships, LLC, where they provided independence skill training to an individual with Down Syndrome receiving benefits under the Oregon State K plan, strategized with the case worker to implement the best course of development for the individual, and improved the individual's daily efficiency by 50% to achieve development goals.

Rachel Sather attended the University of Oregon from 2015 to 2019, where they earned a Bachelor of Science in Business Administration and a Bachelor of Business Administration in Marketing.

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