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Tarek Ouagguini has worked in the advertising industry since 2009. Tarek started as a Junior Copywriter at DDB in 2009, then moved to LEG in 2010 in the same role. In 2011, they moved to McCann Erickson, also as a Copywriter. In 2012, they moved to TBWA\\Worldwide as a Copywriter. Finally, in 2015, they became the CEO + Founder of Happydemics.

Tarek Ouagguini received a Khâgne from the Lycée International de Paris Honoré de Balzac in 2005-2007, a Master's degree from Audencia in 2007-2010, and a Master de recherche in Arts et langages from EHESS - Ecole des Hautes Etudes en Sciences Sociales in 2010-2011.