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Cheryl Rossi-O'Reilly has a diverse work experience spanning several industries. Cheryl is currently working at Happy Egg as the VP of Insights & Analytics, a role they started in October 2021. Prior to this, they were the Director of Sales Strategy & Insights at Happy Egg from October 2019 to October 2021. Before joining Happy Egg, Cheryl worked at WhiteWave Foods from 2011 to 2017. During their time there, they held the position of Category Advisor and Sr. Sales Analyst. Cheryl also has experience at Spectrum Brands as an Associate National Account Manager/Trade Marketing Manager from 2009 to 2011. Cheryl's earlier career includes roles at Levi Strauss & Co. as a Sales Analyst and Category Development Analyst from 2006 to 2009, and at EM Jeans as a Store Manager from 2003 to 2006. Overall, Cheryl has developed a strong background in insights and analytics, sales strategy, category management, and retail operations.

Cheryl Rossi-O'Reilly earned a Bachelor of Science (B.S.) degree from the University of Arkansas. Cheryl pursued their education at the university from 1999 to 2003, majoring in Human Environmental Sciences with a focus on Apparel Studies. Additionally, they had a minor in Marketing.