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Charles Hayes is a seasoned professional in merchandise operations and sales management with diverse experience across various companies in the textile and apparel industry. Currently serving as the Director of Merchandise Operations at Happy Dad Hard Seltzer & Tea since June 2023, Charles previously held the role of Sales Manager at BEIMAR, Inc., where best practices were implemented to enhance sales opportunities. With a background that includes positions as General Manager at Kj Sportswear California and Brand Manager at MACROIDEA Inc., Charles possesses expertise in brand development, product sourcing, and e-commerce strategy. Charles has also demonstrated leadership in product development roles, including directing creative teams for licensed products and managing sales and operations for various organizations, complemented by educational credentials from the University of California, Berkeley.