ÂÜÀòÂÒÂ×

Emilie P. has a comprehensive work experience in CRM and digital marketing. Emilie most recently worked as the Head of CRM at happn since September 2022. Prior to that, they worked at SNCF Connect & Tech for four years, starting in October 2018 as the Head of CRM and later taking on the role of CRM Manager - activation. Emilie also gained valuable experience at Fnac as a CRM, Digital Innovation Project Manager from January 2016 to May 2018, where they focused on enhancing customer engagement and managing CRM campaigns. Earlier in their career, Emilie held roles at GrandVision, Accor, Butagaz, NYSE Euronext, and jalma, where they gained experience in web and CRM project management, e-CRM/emailing project management, customer relationship administration, direct marketing operations, and marketing assistance. Emilie's expertise lies in implementing personalized and effective CRM strategies, improving retention KPIs, managing CRM databases, and conducting data analysis to optimize campaigns and drive revenue growth.

Emilie P.'s education history includes a Master 2 degree in Marketing, Business Strategy, and CRM from OMNES Education, which was obtained from 2010 to 2011. Prior to that, they pursued a Master 1 degree in International business, specializing in European and Asian markets from 2004 to 2009 at Institut national des langues et civilisations orientales (Inalco).