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Barbara Guerin has a diverse work experience in the field of marketing and ecommerce. Barbara is currently serving as the Chief Marketing Officer at happn since April 2023. Prior to this, they worked as CMO - Directrice marketing Travel & leisure at vente-privee devient Veepee from January 2018 to April 2023. From July 2014 to December 2017, they held the position of Director of Ecommerce and Digital Marketing at Pierre & Vacances Center Parcs Group. Barbara also served as the Marketing Director at lastminute.com from August 2010 to July 2014. In ebookers, they had multiple roles including Head of Online Marketing France, UK & Ireland from December 2009 to June 2010 and Director of Marketing from August 2007 to December 2009. Barbara also gained experience as Manager Online Marketing in ebookers France, Orbitz Worldwide from December 2006 to August 2007. Barbara'searlier roles include working as SEA and online marketing Manager at Nextedia from August 2004 to December 2006 and as an online marketing assistant at DELL from January 2004 to July 2004.

Barbara Guerin obtained an MBA in International Economics from IAE de Lyon in the years 2002 to 2003. Prior to that, they completed their Maitrise degree in Applied Foreign Languages (LEA) with a focus on English and Italian at Faculté de lettres d'Aix-en-Provence from 1998 to 2001.

In addition to their academic qualifications, Barbara Guerin has obtained a certification in Responsible Communication from MEDIA INSTITUTE in October 2022.