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Daan de Raaf is the Co-founder & Strategy Partner at Happiness Amsterdam, where Daan plays a key role in driving organizational transformation. With a background as an Assistant Professor at Erasmus University Rotterdam and extensive experience in strategic roles at companies like Dare! Strategy, JWT Amsterdam, and DDB & Tribal Worldwide, Daan excels in developing brand strategies, communication plans, and brand hierarchies. Their expertise lies at the interface of brand and organization, focusing on creating impactful brand identities and positioning visions for companies and governments. With a PhD in Marketing/Marketing Management, Daan brings a rich educational background to their strategic leadership roles.