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Lexi Montée Busch has over 14 years of experience in marketing and communications. Lexi began their career in 2006 as National Director of Marketing & Sales at THB Media. In 2012, they took on the role of Manager at Columbia University's Sparrow Lab. In 2014, they founded HYPR PR, where they developed and executed strategies for launching new companies, products, brands, and high-profile personalities. In 2016, they became the Vice President of Marketing & Communications and Head of Marketing at Happiest Baby (the maker of SNOO).

Lexi Montée Busch holds a Bachelor of Arts (BA) in Literature from Columbia University, as well as a Bachelor of Science (BS) in Psychology from the same institution.