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Danielle Beaudoin is a seasoned marketing professional with extensive experience in loyalty program management and B2B marketing. Currently serving as the Senior Loyalty Program Manager at Hannaford Supermarkets since April 2015, Danielle has developed and executed targeted digital customer loyalty initiatives that drive incremental sales and maximize ROI. Prior roles at Hannaford include Senior Loyalty Marketing Specialist and Marketing Specialist, Strategy, where Danielle led various marketing programs to support sales goals. Danielle's previous experience at Diversified Communications HQ included roles such as Marketing Manager, where strategic B2B marketing programs were developed, and Senior Marketing Coordinator, overseeing full execution of marketing plans. Early career experience includes serving as Marketing and Communications Coordinator for the Portland Pirates. Danielle holds a Master's in Business Administration from Southern New Hampshire University, a Food Executive Program certification from Cornell University, and a Bachelor of Science in Communications from Endicott College.