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Lieguna Debrina has extensive experience in brand management and packaging development, currently serving as the Brand Manager for International Brands at PT HM Sampoerna Tbk. since May 2019. Lieguna has been with PT HM Sampoerna Tbk. since February 2008, initially working as a Packaging Developer. Prior to this role, Lieguna worked at Philip Morris International from May 2017 to May 2019 in the Brand Building Group, where responsibilities included managing the Marlboro brand globally for nine months and subsequently focusing on Chesterfield, gaining valuable insights into both premium and low-end brands.