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Michal Snir began their work experience at MIS Implants Technologies Ltd. in October 2011 in a marketing and sales role. Michal held this position for seven years until October 2018. In October 2018, Michal joined Hanita Lenses as the Sales & Marketing Director for Europe. In July 2021, they were promoted to the position of Head of Global Marketing, a role they currently hold.

Michal Snir obtained a Master of Business Administration (MBA) degree from the University of Haifa, with a focus on Finance, from 2016 to 2018. Prior to that, they completed their Bachelor's degree in Literature and Theatre at the University of Haifa from 1998 to 2000.