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Allegra Francesca Errani is a seasoned marketing and communications professional with extensive experience in leading marketing strategies at both national and international levels. Currently serving as the Senior Country Marketing & Commercial Manager at Hana Group since February 2022, Allegra focuses on the evaluation, development, and oversight of national marketing plans while providing leadership to the marketing team. Previous roles include Integrated Communication Manager at Campari Group, Manager of Marketing & Communications for Food & Beverage at PERCASSI, and significant positions at Giorgio Armani, where responsibilities involved managing global press offices and the coordination of marketing and communication strategies across various luxury brands. Allegra holds a Master's degree in European and International Policies from Università Cattolica del Sacro Cuore and a Bachelor's degree in International Sciences and European Institutions from Università degli Studi di Milano.