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Cipto Bagus Prakarso is a seasoned creative professional with extensive experience in art direction and branding. Currently serving as a Senior Art Director at Halodoc ID since July 2019, Cipto specializes in creative branding and the development of ideas for monthly campaigns, including TV commercials, digital videos, and out-of-home advertising. Prior to this role, Cipto worked as an Art Director at MullenLowe Group, where innovative campaigns were crafted for the Danone Group, enhancing brand image and sales. Cipto has also contributed to BBDO as an Art Director, developing advertising campaigns for a diverse array of prominent brands. Cipto gained early experience through an internship at BBDO and holds a Bachelor's degree in Design and Visual Communications from Institut Teknologi Nasional (ITENAS), obtained in 2013.