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Jason is an entrepreneur and executive with a passion for upgrading the food industry from the inside. He specializes in conceptualizing disruptive brands & products and assembling the capabilities to drive rapid growth. He is an advisor to growth-stage companies in the CPG space and was founding President of Vital Farms Inc. Today he is working to evolve the global protein space as CEO of Exo Protein and Chief Growth Officer of Aspire Food Group. Jason is a founding board member of Naturally Austin and lives in the hill country outside of Austin.