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Kristin Burks has a diverse work experience in the media industry. Kristin began their career as a Research Director at Univision Communications for the Galavision Cable Network from 2001 to 2003. From there, they joined NBCUniversal, Inc. where they held various roles such as Director of Cable Affiliate Research from 2003 to 2008, Senior Director of TV Networks and Digital Distribution Research from 2008 to 2012, and VP of Distribution, Research and Insights from 2012 to 2015. Following their time at NBCUniversal, Burks worked as a Consultant for Product Development and Strategy at MEDIABIZ in 2016. Finally, they joined Hallmark Media in 2018 and has served as a Sr. Director, VP of Media Research and Consumer Insights from 2018 to 2021, and their current role is the VP of Strategic Research and Insights.

Kristin Burks obtained a Certificate in Diversity & Inclusion from Cornell University in 2021. In 2017, they attended Rutgers Business School to complete a Mini-MBA in Digital Marketing. Kristin also holds a Bachelor of Science degree in Business Marketing from the University of Maryland - Robert H. Smith School of Business. Additionally, they obtained certifications such as the Betsy Magness Leadership Institute (BMLI) - Class 43 from The WICT Network in May 2021, Managing Diversity from LinkedIn in February 2018, and Social Media Marketing: Social CRM from LinkedIn in April 2017.