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Lyndal Matthews has a diverse work experience spanning multiple roles and companies. Lyndal is currently the Product & Marketing Director at Hallmark Cards Australia, a position they started in January 2022. Before that, they held the same role at Hallmark UK & Ireland from February 2020 to January 2022. From June 2018 to February 2020, they were the Product Director at Hallmark Cards Australia. Prior to that, they were a Shareholder at Sunday Wine Co from January 2016 to June 2018. Additionally, they have extensive experience at Hallmark Cards, starting in 1999. Lyndal held various roles there, including Head of Product from October 2013 to January 2016 and Marketing Manager from November 2003 to 2010. Lyndal also had a role in Product and Brand Management from September 1999 to November 2003. Before joining Hallmark Cards, they worked as the Marketing Manager, Australia at Karndean International Pty Ltd from 1995 to 1999.

Lyndal Matthews completed their education at Monash University. Lyndal obtained a Bachelor of Arts (Honours) degree in Linguistics in 1994 and a Master of Marketing degree in 1999.