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In addition to a degree in psychology, Alyssa has an extensive background extracting, analyzing, and manipulating data informatics from complex technical sources. Together, this has enabled her to work fluidly at the conjunction of human values, behaviors, culture, and technology. At Halla, she leverages her unique skill set to help decipher the intricate web of ontological and psychological relationships between food products, consumer eating habits, and their supporting ecosystems. Outside of Halla, Palmer loves scrapbooking, painting, and spending time with her family.