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Carol Riley is a seasoned professional with extensive experience in client relationship management and database strategies across various reputable organizations. Currently serving as Client Systems Manager at Hall & Wilcox since September 2019, Carol has successfully implemented a firm-wide CRM system and engaged the business through insightful reporting. Previous roles include CRM Specialist at BDO in Australia and Client Systems Manager at Lander & Rogers, where Carol focused on leveraging client databases for business development. With a background in marketing and alumni management at Herbert Smith Freehills and as Manager of Client Relationship Data at Freehills, Carol has consistently driven innovation, training, and user engagement. Early career achievements as Client Database Manager at Cripps Harries Hall and Membership Database Manager at WEXAS International showcase strong skills in system implementation and strategic analysis. Carol holds a Certificate in Education from the University of Greenwich and an Associate Diploma in Business Administration from William Angliss College.