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Anand Ethiraj has over 15 years of experience in techno-functional sales and digital transformation. Anand currently serves as the Co-Founder & Director of Business Development at Hakuna Matata Solutions Pvt. Ltd. In this role, they lead the company's business development efforts and specializes in Industry 4.0 solutions and manufacturing automation. Prior to this, Anand held the position of Director of Projects at Hakuna Matata Solutions, where they worked as a business analyst and project manager, focusing on mobile and tablet applications. Anand also has experience working as a SAP ABAP Consultant at Cognizant Technology Solutions and as a Senior Software Engineer at iGATE Global Solutions. Anand began their career as a Computer Engineer at Modern Sheller Industries.

Anand Ethiraj completed their Bachelor's degree in Computer Science & Engineering from SRM University from 2000 to 2004. Prior to that, they attended Vidhya Vikas Hr. Sec. School from 1998 to 2000. In their early education, they attended St. Johns School in Salem from 1991 to 1998.