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Karl Frestle is an accomplished commercial leader with extensive experience in the grocery sector. Currently serving as Commercial Director for Hain Daniels Group since May 2018 and as Sales Director for Hain Daniels since June 2013, Karl has significantly contributed to the company's position as the UK market leader in sweet spreads. Previous roles include Head of Sales - Offtrade at Charles Wells, Director at Riverhaven Consultancy Ltd, and Interim Commercial Director at G&J Greenall. Karl's career also includes leadership positions at The Jordans & Ryvita Company Ltd, W Jordan (Cereals) Ltd, and Coors Brewers, showcasing a strong track record in sales and commercial strategy. Karl holds a degree from the Chartered Institute of Management Accountants and completed education at Boston Grammar School.