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Lorena Chifarelli is a seasoned marketing professional with extensive experience in various marketing and e-commerce roles. Currently serving as Gerente de Marketing and Coordenadora de comunicação 360 at Haight Clothing since February 2022, Lorena leads marketing strategies, coordinates department initiatives, and manages social media campaigns, among other responsibilities. Previously, Lorena held key positions at ANIMALE, Grupo de Moda Soma, and FYI Store, focusing on digital content creation, CRM strategies, and enhancing social media engagement. With a background in administrative assistance and a commitment to continuous education, Lorena is currently pursuing a postgraduate degree in Marketing Management and Digital Media Strategies at Ibmec.