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Zi-Yi Yu's work experience includes various roles in marketing and project management. From 2022, they have been working as a Marketing Project Specialist at Hahow \u597d\u5b78\u6821, focusing on marketing projects. Prior to that, from 2021 to 2022, they worked as a Project Manager at TAITRA Global, where they handled project management responsibilities. From 2014 to 2021, they served as a Marketing Manager at SELF PICK, where they were involved in social media management, digital marketing, brand development, and online store management. They also worked on various projects such as film promotion, event planning, and influencer marketing. Additionally, they have experience as a Community Manager at SELF TOKEN from 2018 to 2019.

Zi-Yi Yu attended the National Taiwan University of Arts from 2010 to 2014, where they obtained a bachelor's degree in Radio and Television Broadcasting. In August 2021, Zi-Yi Yu also obtained a certification in Google Ads Video Advertising from the Google Digital Academy (Skillshop).