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Guðrún Eva Gunnarsdóttir is the COO of Hagar. She received an MBA from the University of Iceland and a B.Sc. in Business Administration from Reykjavík University. Guðrún Eva was hired in May 2010. She previously held the position of Hagkaup CFO from 2007 and was CFO of Bananar and Ferskar Kjötvörur from 2006 to 2007. Prior to that, she worked at Hagar's headquarters from 2005 to 2006 and in the financial department of 10-11 and Hagar Specialty Stores (previously Baugur) from 2001 to 2005.