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Amruta Pawar is currently the General Manager at Hafele India Private Limited, leading digital marketing and marketing strategy for Hafele South Asia since December 2023. Previously, Amruta served as Chief Manager - D2C Business at Samsung India, where responsibilities included driving direct-to-consumer initiatives for premium mobile phone categories and executing go-to-market strategies. Amruta also held the position of Assistant Vice President - Digital Business at Citi India, focusing on digital sales for loan products, and has experience as Senior Manager - Digital Products at Kotak Mahindra Bank, driving digital product growth. Earlier roles include Senior Manager and Manager at ICICI Prudential Life Insurance Company Limited, where Amruta scaled the online life insurance business. Amruta began the career as a Summer Intern at Goodlass Nerolac Paints Ltd. Amruta holds an MBA in Marketing from Welingkar Institute of Management and a B.E. in Computer Engineering from Savitribai Phule Pune University.